6/1/2023 0 Comments Shred video definitionIt’s the same HIIT set of workouts that you can find in any YouTube fitness expert’s routine. It was at this point I realized I’m being bamboozled. If you make a two-week weight loss routine and use this same video for every single day, you increase its views 12-fold (there are two rest days and that’s assuming everyone who starts the challenge finishes). If you tell people to do THIS video every day to lose weight, you increase adherence to your brand and your views by god-knows how much. 70 million! Seeing that number shocked me at first until I realized what was going on. The Do This Every Day to Lose Weight (actual title) video has roughly 70 million views. Some days include additional videos, some days have only those two. Every single day includes the same two videos: one that you should do every day to lose weight (according to its title, with no other description), and one for abs. Doing the same workouts and running routes gets tedious.Īnd so I was disappointed when I looked at the video list for the challenge. Plus, I thought, a new set of workouts every day would help to keep me motivated. If Chloe Ting is that popular, something’s working. Maybe I’d even see a trace of ab definition, something that’s always eluded me. Two weeks of working out every day is indeed a challenge, but not an overwhelming one. I already run three days a week and eat healthy, so I figured I need something extra to get rid of those extra pounds. So I started the challenge myself, just to see if I could lose a couple pounds after plateauing with intermittent fasting. If they can do it, you can do it! Imagine what you could do if you completed the challenge! And it’s even free! Look! A firmer belly area! A few pounds off! The most successful videos have the YouTube narrative down pat: relatable struggles at the beginning to do the exercises, a bit of progress, a disappointing challenging day, and then lo and behold an inspiring jump in progress for the last couple days. With most reporting a modicum of success in losing some pounds and defining certain muscle groups - mostly the stomach area - they are motivating. YouTube has plenty of videos with titles like “I tried Chloe Ting’s 2-Week Shred Challenge!” almost entirely by female users who document their progress over the 14 days of the challenge.
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